Samsung Showcases Its Leadership in Advanced Imaging Phones Photo Marketing Association Show Serves as Forum for Samsung's Innovative Camera Phones

DALLAS and ORLANDO, Fla., Feb. 2005 Camera phones are the fastest growing consumer electronics product in history, and this year they will represent more than 75 percent of digital cameras sold worldwide, according to wireless imaging experts.(1) Fueling this dynamic growth, Samsung Telecommunications America (Samsung) is showcasing six advanced wireless imaging phones that highlight why the company is the world's leading manufacturer of converged camera phones.

Samsung expects more than half of its wireless phones for the U.S. will have digital camera capabilities in 2005. Among these, the company is planning to introduce the first camera phones with two mega pixel, 3.5 mega pixel and five mega pixel capabilities. These devices will feature designs that are familiar to consumers using traditional digital cameras, helping drive adoption.

Samsung's latest camera phones are advanced multimedia devices that allow consumers to take and send pictures and video, as well as view select television content via Video on Demand and download and play MP3 files. Through these advanced features and innovative product designs, Samsung is at the forefront of driving the wireless imaging revolution.

"Wireless phones are becoming much more than simple voice devices. They are the center of consumers' social interactions," said Pete Skarzynski, senior vice president, Samsung. "First with text messaging and now with pictures, video and music, consumers want their digital devices to connect them to what's important in their life. And, Samsung's phones do just that." Samsung will showcase the following products at the DigitalFocus media event held in conjunction with the Photo Marketing Association's trade show in Orlando, Fla. from Feb. 20 to 23:

a800: Samsung's first two mega pixel CDMA camera phone in the U.S., supporting direct printing capabilities via PictBridge, camcorder capabilities, and optical character recognition technology for business card scanning

p777: Samsung's 1.3 mega pixel camera phone operating on high speed EDGE wireless networks in the U.S.; the p777 features 60 minutes of video recording capabilities and 100MB of internal memory for pictures, videos and MP3 files

a890: Samsung's 1.3 mega pixel camera phone operating on high speed EVDO wireless networks in the U.S. allowing consumers to take and share pictures with ease; the a890 also features Video on Demand capabilities and an oversized screen for enhanced viewing

p735: Samsung's 1.3 mega pixel camera phone featuring camcorder capabilities, 64MB of internal memory, an external memory slot and a unique twisting screen giving users a familiar form factor for capturing video

MM-A700: Samsung's 1.3 mega pixel camera phone with built in camcorder capabilities and streaming video and audio capabilities (CNN, FOX Sports, The Weather Channel)

About Samsung Telecommunications America Samsung Telecommunications America, a Dallas-based subsidiary of Samsung Electronics Company, Ltd., researches, markets and develops wireless handsets and telecommunications products throughout North America. For more information, see STA's website at http://www.samsung.com/wireless .

About Samsung Electronics Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2003 parent company sales of $36.4 billion and net income of $5.0 billion. Employing approximately 88,000 people in 89 offices in 46 countries, the company consists of six main business units: Corporate Technology Operations, Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips, TFT-LCDs and VCRs. For more information, visit http://www.samsung.com .

(1) CTIA The Wireless Association(TM) and The Future Image Mobile Imaging Report