Personalization of mobile phones is taking many forms, including the ability to customize your phone with pictures, graphics, characters or funny sayings and apply them as a screen saver or assign them as incoming caller ID. Today, illustrating the growing demand for personalization, Sprint (NYSE: FON) announced the industry's first "platinum" screen saver. Sprint PCS Vision^SM customers have purchased more than 1 million screen savers of MAXIM Models, provided by Airborne Entertainment. vers.

• BlingPix^TM screensavers, which feature iced-out names, letters and lingo, provided by LANA/BlingTones^TM;
• Devil Art screen savers, part of the Evil Kid brand, which feature titles such as "Devil Girl in Swimsuit" and "Handsome Devil," provided by Airborne Entertainment;
• Socially Hazardous, a popular sticker brand, with popular expressions such as "High Roller" and "Beautiful & Single," provided by Airborne Entertainment;
• And Graffiti screensavers, which depict authentic, colorful graffiti-style art, provided by Airborne Entertainment.

"Assigning screen savers is a very popular way for customers to give their mobile phone a unique look, and we're seeing from the vast number of downloads that customers appreciate the opportunity for self-expression and customization," said John Burris, director - Wireless Data Services, Sprint. "Pop-culture content hits a sweet spot with customers, but Sprint offers something for everyone from graffiti to our newest categories of Art Gallery and World Traveler."

Sprint customers have more than a thousand screen savers to choose from, including models, rock stars and celebs; urban images; college and sports team logos; and their Picture Mail^SM photos. Customers can easily change the image on their screen to fit their mood or lifestyle. For added enjoyment and customization, customers can also assign screen savers to friends, family and coworkers in their phone book, allowing a special image to be seen that is relevant to that person or the relationship every time they call.

Sprint leads the industry in wireless data adoption with 6.2 million customers subscribing to Sprint PCS Vision and taking advantage of Sprint's wireless data offering, including ringers, screen savers, games, and multimedia and messaging services such as ^SMS, IM, Picture Mail and Sprint PCS Video Mail. Customers can purchase and download screen savers directly on their Sprint PCS Vision Phones or by logging into their account at www.sprintpcs.com.  

To access screen savers on the phone, select Menu/Downloads/Screen Savers and Get New. Screen savers range in price from $1.50-$2.50. Screen Saver categories include everything from Urban Stylez with new BlingPix, which include popular signs, symbols and street art in urban culture, to Models, Rock Stars and Celebs, which include MAXIM Models and celebrities like Jessica Simpson, to On The Tube-Big Screen, which includes images from popular movies and TV shows such as SpongeBob SquarePants. Additionally, in a separate announcement today, Sprint announced the addition of video ringers and screen sa