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digital camera survey results
That Instant Gratification Factor Tops List of What Consumers Love Most about Digital Photography the Survey also uncovered other key findings regarding consumer digital camera use, photo habits and changing attitudes about digital cameras including:
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Close to onethird, 31%, of younger respondents (1849), say they take pictures several times a week; however, more than 80% of all respondents say they take pictures at least once a month.
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Among those respondents with multiple cameras, digital film cameras are used most often than other types of cameras. Seventyone percent of respondents said they use their digital film camera regularly or occasionally.
About onefourth of those surveyed, 29%, received their digital camera as a gift; the next biggest reason for purchasing a digital camera was an upcoming vacation.
Over a quarter of respondents, 27%, say they take photos with their digital cameras 100% of the time while a third say they take pictures with their digital cameras most of the time.
More than half of those surveyed, 64%, believe it is easier to use a digital camera now than in the last few years. In addition, 74% of those surveyed believe that the picture quality has improved.
Today's Digital Dark Room: Home
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Approximately 70% of those surveyed use a home printer to print their pictures.
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The ability to print pictures whenever they want is the second most popular feature of digital cameras (right behind the instant gratification factor of seeing an image right away).
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Thirty percent of those surveyed print their pictures at least once a week, while 42% print them at least once a month.
Digital Photos in the Broadband Media Era
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More than 70% of those surveyed share their pictures via email and about onefifth of respondents also share them via instant messages. Sharing images via instant message is particularly popular with younger respondents. Close to one third, 29%, of respondents aged 18 to 34, IM photos to friends and family.
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The two top digital media activities digital camera users do with their photos are creating screensavers on their PC, 37%, and creating personal photo albums, 34%.
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Other emerging popular activities include burning digital photo albums on CDs, 29%, creating digital slide shows, 23%, and posting pictures on online auction sites, 21%.
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Younger respondents (1834) also indicated particular interest in using their digital pictures to customize screensavers for their mobile phone and posting pictures on online dating services. Close to one in ten respondents between the age of 18 and 34 identified these two activities as some of the things they do with digital photos.
Picture Storage Made Simple
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In terms of storage, 45% keep all their digital pictures on their computers' hard drive, 33% store them on other digital media, and 12% print them and organize them in a photo album.
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About 30% of respondents upload pictures from their camera at least once a week, while 39% upload them about once a month.
Summer 2004: Time for Family and Vacations
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Over 70% of those surveyed say they will likely photograph family this summer.
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Over onethird of respondents, 36%, say that vacations are their favorite occasion to use their digital cameras.
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Beyond using their digital camera to capture memorable moments with family members and friends, the next most popular reason people take photographs is for a holiday card/invitation (online and printed), 34%, followed by tasks specific for their work/business, 30%, items to post on an online auction, 30%, archiving valuable/irreplaceable items in their home, 26%, and for a school project, 19%
source business wire |
