Jan. 26 Digibug Express, Inc. announced today the release of Digibug Photo Service 2.0, the complete photo e-commerce system that enables leading brands to offer a superior online photo experience with total control over branding, functionality and fulfillment labs. Digibug Photo Commerce is the only full-featured online photo solution to include open support for any fulfillment lab, both mail-order and retail, enabling our customers to choose best-of-class products and pricing. As digital photography continues to expand,

consumer brands are looking for new and better ways leverage this exciting market to interact with their customers through online photo sharing and printing. The viral impact of photo sharing on customer acquisition service is a proven way to create lasting and profitable relationships with your customers. "While many consumer brands want to offer online digital photo services to their customers, the available options have several severe limitations including vendor lock-in, poor usability and limited product offerings," said John Treadway, president and CEO of Digibug Express, Inc. "Only Digibug offers online photo solutions that eliminate these limitations at an attractive cost of ownership." "Digibug's Photo Commerce Suite is flexible, and open to any mail order or retail lab, and that sets it apart from the other vendors in this space," said Paul Worthington, Senior Analyst for Consumer Imaging at Future Image, a leading photography industry analysis firm located in San Mateo, CA. "Many businesses will benefit from having an independent choice for both their photofinishing fulfillment and how their Web site is deployed, and those businesses should seriously consider Digibug's service."

Digibug Photo Commerce Suite 2.0 Features Digibug Photo Commerce Suite 2.0 features many valuable innovations including:

• Wholesale and Retail Lab Independence - only Digibug Photo Commerce Suite enables our customers to choose from multiple wholesale or retail photo print, card and gift vendors. Sites can mix and match vendors based on pricing, product availability, quality and features.
• Flexible Deployment Models - Digibug Photo Commerce Suite is available in both licensed and ASP (application service provider) configurations. Licensed customers receive complete source code, implementation support and transition services. ASP customers leverage low cost, simplified operations and ongoing maintenance and enhancements.
• Total Branding Control - Digibug sites are 100% customer-branded with control over color, fonts, navigation and graphical elements.
• Complete Customization - customers can deploy our standard solution or can completely customize their site, with new features and functionality as required.
• Superior Usability and Richness - designed to compete with leading online sites, Digibug Photo Commerce Suite features usability and richness not offered by other vendor solutions. Digibug continually invests in usability and design in order to maximize customer revenues and retention.

About Digibug Digibug is a leading provider of online photo solutions and technologies. Digibug is a privately-held company headquartered in Waltham, MA. Partners include Ritz Camera Centers, EZ Prints, Club Photo, and Pixami.