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SanDisk Introduces High-Performance Extreme Memory Cards in Australia and New Zealand Photo Imaging World
SYDNEY, Australia May 21, 2004 Professional Cards Offer Speed And Durability In Harsh Operating Conditions
SanDisk Corporation today announced that it will sell its Extreme line of digital flash storage cards in Australia and New Zealand, giving professional photographers and photo enthusiasts fast read and write speeds and dependable operation in punishing conditions. The announcement was made at a SanDisk press conference at the Photo Imaging World trade show in Sydney, Australia, where SanDisk and its local distributor, VME Systems, are exhibiting on Stand 429.
The SanDisk Extreme cards, which will be sold at professional photographic retail outlets, are available in three formats: CompactFlash(R), SD(TM) and Memory Stick PRO. The CF version will be sold in capacities of 256 megabytes (MB), 512MB, 1 gigabyte (GB) and 2GB. Extreme SD cards will be available in 256MB and 512MB, and Extreme Memory Stick PRO will come in 256MB, 512MB and 1GB.
"With sales of nearly one million digital cameras in Australia last year -- twice as many as in 2002 -- this is one of the world's fastest-growing markets for flash memory cards," said Tanya Chuang, SanDisk's retail product marketing manager for Extreme and Ultra II cards.
VME Systems of Melbourne, SanDisk's distributor of photographic products, said Extreme cards will be sold, starting this quarter, through retail specialty stores that cater to professionals and avid amateur photographers.
Among the companies recommending SanDisk Extreme cards is Maxwell Optical Industries, one of Australia's leading distributors of photographic equipment, including Nikon digital camera products. Maxwell intends to bundle the cards with new digital cameras it will sell. "Given the recent launch of Nikon's D70, the most rapid of all consumer digital SLRs, it was natural for us to select the performance leader in flash memory cards to further promote the photographic benefits of instantaneous capture and storage," said John Swainston, Maxwell's CEO.
"Our experience in the pro digital field has made it clear that a reliable, rapid writing capability of large RAW files is critical in securing the best work flow and getting the best pictures," he said. The D70 camera, which features interchangeable lenses and has a resolution of 6.1 megapixels, is able to fire off 3 frames per second with a SanDisk fast-writing 256MB CompactFlash Extreme card, according to a recent Nikon announcement.
Press photographers who were covering the Australian Open tennis tournament in January experienced sweltering temperatures of over 50 degrees Celsius on the courts and, in that shooting environment, "flash memory is the only reliable storage medium," said Swainston. Extreme cards are tested to function from a low of -25 degrees Celsius to a high of 85 degrees Celsius, well outside the normal operating temperature ranges of standard flash memory cards.
SanDisk Extreme cards deliver a sustained minimum write speed of 9MB per second and a sustained minimum read speed of 10MB/sec., making them the fastest flash memory storage cards at their specified wide temperature range. They also have other features not found on SanDisk's conventional cards, including RescuePRO, a data recovery software application that lets a user recover accidentally deleted and lost digital images, and a lifetime warranty instead of a five-year warranty.
Suggested retail prices for Extreme cards range from $129 for a 256MB CompactFlash card to $799 for a 2GB CF card, including GST. SD and Memory Stick Pro Extreme cards range from $149 for 256MB capacities to $699 for 1 gigabyte.
SanDisk, the world's largest supplier of flash memory data storage card products, designs, manufactures and markets industry-standard, solid-state data, digital imaging and audio storage products using its patented, high-density flash memory and controller technology. SanDisk is based in Sunnyvale, California.
The matters discussed in this news release contain forward-looking statements that are subject to certain risks and uncertainties as described under the caption, "Factors That May Affect Future Results" in the company's annual report on Form 10-K and quarterly reports on Form 10-Q, filed with the Securities and Exchange Commission. The company cannot guarantee that it will succeed in selling its products in Australia and New Zealand. The company assumes no obligation to update the information in this release.
SanDisk's web site/home page address: http://www.sandisk.com
SanDisk and CompactFlash are trademarks of SanDisk Corporation, registered in the U.S. and other countries. Extreme is a trademark of SanDisk Corporation. All other trade names and trademarks may be the registered trademarks or trademarks of their respective holders. |