PENTAX announced today another 6.0 megapixel digital camera that is an excellent choice for new digital users. The PENTAX Optio S60 digital camera emphasizes easy and enjoyable digital photography with helpful features including a handy Simple mode that allows users to concentrate on the subject while the Optio S60 selects the optimal settings automatically. In addition to a 3X optical zoom, the Optio S60 also features a large 2.5 inch LCD monitor and an optical, actual-image zoom viewfinder with diopter adjustment that enables easier operation especially for users with limited eyesight. The Optio S60 also is compatible with AA batteries to make it a great choice for traveling. The Optio S60 will be available in October 2005 for under $300 US.

PENTAX Imaging Company is an innovative leader in the production of digital and film cameras, sport optics, lenses, mobile printers, scanners and internet cameras. For more than 80 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. PENTAX Imaging Company is a division of PENTAX of America, Inc., a wholly owned subsidiary of PENTAX Corporation of Japan.