PENTAX Unveils First Optio

Digital Still/Movie Camera With $400 Price Tag and Adds a Second Lens for Digital SLR
PMA 2004 Feb. 12, 2004 PENTAX has announced the introduction of the first PENTAX Optio digital still/movie camera - the OptioMX.

The innovative, palm-sized OptioMX features 3.2 effective megapixels and 10X optical zoom to capture still images and high resolution (VGA) full-motion movies on MPEG-4 format with zoom capability. With advanced design and the compact signature dimensions of the Optio line of digital cameras, the OptioMX features an ergonomic grip handle and an articulating LCD monitor that swivels horizontally and vertically to frame subjects exactly as you prefer.

OptioMX marks the legendary

Olympus Expands Ultra Zoom Line with Two New 10x Optical Zoom, 4.0-Megapixel Digital Cameras C-770 and C-765 Ultra Zoom

PMA 2004 Feb. 12, 2004 Large LCD Display, Faster Processing Speed and Computer-Free Printing Distinguish New Ultra Zoom Camera Design

Olympus raised the bar on consumer electronics innovation today with the launch of two ultra-compact 4.0-megapixel, 10x optical zoom digital cameras: the new C-770 Ultra Zoom and C-765 Ultra Zoom. Olympus introduced the first-ever Ultra Zoom digital camera four years ago, and has since become the category leader by producing increasingly robust and feature-rich models. The incredibly compact size of the latest models - the smallest Olympus has produced to date - makes them ideal traveling companions to take anywhere and bring the action closer at a sporting event, on the red carpet, in the great outdoors and everywhere in between.

"Olympus introduced our first Ultra Zoom digital camera to the world in 2000, and since then we've taken all our knowledge and design experience to make the Ultra Zoom line even more compact and powerful," said T.J. Dickson, Product Manager of Digital, Olympus America Inc. "As a result, these cameras are some of the smallest of their kind and the lens features a similar focal range typically found on

Olympus Stylus 410 Digital Camera Breaks the Sound Barrier

PMA 2004 Feb. 12, 2004 Premium All-Weather Digital Camera Now Offers Microphone and Speaker for Audio, Plus Faster Processing Speed and Computer-Free Printing Olympus selected the Stylus Digital line to be the official cameras of Olympus Fashion Week in New York City because these models elegantly combine brains and beauty into a seamless package. The latest Stylus Digital to hit the runway is the Stylus 410, which adds an all-weather microphone and speaker for a brilliance that literally "speaks" for itself. The ultra sleek, chic and portable Stylus 410 Digital also incorporates a fine-tuned image processor for faster processing speed that ensures photographers never miss a beat, and the power of PictBridge(TM) technology to print out images quickly and easily without using a personal computer.

"When we introduced the Stylus Digital line last year, we transformed the best selling point-and-shoot film camera series of all time into a digital camera worthy of the Stylus name," said Jason Bortzfield, product manager for digital, Olympus America, Inc. "Now, with the Stylus 410 Digital, Olympus adds to the line with a camera designed to help photographers do more. It's faster than previous models and delivers brilliant images with sound, in any atmosphere."

New Olympus D-540 Zoom Digital Camera

Feb. 12, 2004 Compact Camera with New Design Combines Faster Processing Speed with Large 1.8-Inch LCD and Computer-Free Printing

Olympus developed the D-540 for first-time digital camera buyers looking for a point-and-shoot camera with user-friendly features, high-quality optics and megapixel power at the affordable street price of just $199. The D-540 Zoom has a new contoured design that contains everything beginning digital photography enthusiasts need to take and print superior images with ease, including a powerful, world-class Olympus 3x Optical Zoom lens and 3.3x Digital Zoom matched to a 3.2-megapixel sensor, and a large, bright LCD for framing and reviewing shots.

The camera responds rapidly with the new TruePic TURBO(TM) Image Processor and produces color-rich, vibrant images up to 8" x 10" and larger. And because the D-540 harnesses the power of PictBridge(TM) technology, users can print directly from the camera to any PictBridge-enabled printer.